Effortlessly
Embedded
SMB
Accounting

Deliver a complete accounting solution for your SMB clients directly on your platform. Asset gives your customers a permanent home for their finances (and new revenue opportunities for your platform).

BOOK A DEMO

Start growing your fintech business. Fast.

Help SMB owners reach tax-compliance without the work. Then, become the single source of truth for their financial operations. Embedded accounting with Asset is the key to unlocking your platform’s fintech potential.

Deliver peace of mind that SMBs can’t find anywhere else.

Start offering direct or embedded accounting seamlessly with your existing financial suite to drive adoption, accelerate upselling, and boost LTV.

Full Service Accounting Icon

Full-Service Accounting

Solve SMB accounting.

Deliver a stage-appropriate accounting solution for your SMB clients. With integrated accounting solutions ready to scale as your clients grow, you’ll give customers hours of time back each month.

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Financial Agents

Deliver expert AI agents.

Start building SMB-specific AI co-pilots and agents ready to tackle admin tasks for busy owners. Grounded in your customers’ data, you’ll deliver personalized value that owners can depend on for the long-term.

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Consolidated Financials

Gain actionable insights.

With a consolidated view of every customer’s finances, you’ll unlock powerful insights that can reduce churn, maximize upselling, and accelerate growth.

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Effortlessly embedded.
Instantly adopted.

With flexible implementation options and dedicated support, you can start selling accounting and boosting product-wide adoption in days (and not months).

Generate revenue.

By solving an essential problem for your SMB customers, integrated accounting unlocks an ongoing, predictable revenue stream — and new levels of customer loyalty.

Drive adoption.

An integrated accounting layer ties your financial suite together. By pairing accounting with payroll or payments, you’ll deliver clear value that drives adoption and deepens engagement across your platform.

Uncover opportunities.

Bringing your customers’ financials into one place gives you access to the robust data needed to expand your roadmap’s opportunities including AI agents, co-pilots, automations, and more.

Build accounting on your terms.

Your platform, your solution. Asset offers two flexible paths for integrating accounting onto your platform.

GO LIVE FAST

White Label Accounting

Leverage Asset’s standalone web app to deliver white labelled accounting to your clients. Fast to implement with minimal-risk, direct is the most common “first step” for the majority of platforms we support.

OR / THEN 
INTEGRATE FREELY

Embedded Accounting

Our embedded path empowers your team to build a tailored solution using modular components and our SMB-focused Accounting APIs. Endlessly customizable, fully embedded accounting frees your team to build a solution that maps perfectly to the specific needs of your SMB customers.

Split of Asset UI with API code to represent the two option we offer